East End Brewing Company
Gratitude Barleywine 2010 Release Day: Jan 22, 2011
Post-release Re-cap 1-24-11: MY GRATITUDE FOR GRATITUDE RELEASE DAY:
We're almost back to normal here - picture what it's like in your house after having a few hundred of your GOOD FRIENDS over for drinks and a bite. It take a bit to get things back in place... but here's the report-out:
GRATITUDE CELLARING TIPS: Now that you have some Gratitude, and you'd like to age it a bit, here's a few tips...
Here's a link or two to photos from the release, and there are more rolling in... If you've got more photos that I should include here, drop me a line here with a link, and I'll be happy to add it to the list.
You GOOD BEER Fans are truly the best I could ever imagine, and I really appreciate all of you making the trip, waiting in the cold, and growing this event year after year. And of course, thank you for all the beer and eats you brought in to share with everyone, and for all of your kind words throughout the day. I've said it before, but this beer community is what makes doing this for a living so incredibly enjoyable and I'm just thrilled to be a small part of it.
Hope to see you here again soon! Cheers - Scott
IT'S FINALLY READY...or at least it will be on January 22nd:
The beer has been in bottles for a few months now, the labels have been printed and applied (thanks World's Best Brewery Volunteers!), and they're nearly dry. That means it's time for me to start waxing, signing, and numbering here - and book the release day! Here's what I know about the details so far. I'll fill in more info on the older vintages once I've had a chance to do some counting:
Please scan this whole page for INDIGO TEXT updates from 1/19/11 on the Stacked Verticals, and on 2006 Gratitude availability as part of "Upgraded Cases".
AT THE BREWERY ON THIS DAY ONLY, WE'LL HAVE...
Three-year "Stacked Vertical" is...
Four-year "Stacked Vertical" is...
Five-year "Stacked Vertical" is...
Six-year "Stacked Vertical" is...
... but you probably figured that out after the first two.
PRICING: Each year we hold the beer, we bump the price up by 7 bucks per bottle. This is the best way I've come up with to give everyone a chance at the limited quantities of the older years. If you really want a 6 year old bottle of Gratitude for a super-nice price, my advice is to pick up a bottle of the 2010 and hang on to it for 6 years. Delayed Gratitude-ification?
We're a cash-only operation - no plastic. All prices include PA Sales Tax. There are no deposits and no returns on Gratitude bottles, but please recycle them when you're through.
So with all that said, here's the price and the breakdown of each pack:
STACKED VERTICAL UPDATE 1/19/2011:
We've done our counting, and I'm happy to report that we will have 17 of our Six-Year Stacked Vertical Packs available at the release day on Saturday. This number is limited by the amount of 2008 (Green Wax) Gratitude we have available for this release... which unfortunately means that there is none left to build any 3, 4, or 5, year vertical packs. So unless we have leftover 6 year packs to break down, they won't be available.
In talking with people over the last few weeks, the only questions I have had about the Stacked Verticals were related to the 6 Year Packs, so I'm hoping this will be the best approach... So here's how this is going to work: Everybody wanting to pick up a 6 Year Stacked Vertical Pack will get first crack until there is no one else in line. Then anybody who wants a 5 Year gets a turn, then the 4 Year, and then finally the 3.
Last year, we somehow managed to have a Stacked Vertical of any size for everyone who wanted one. But I have a feeling this year we will not be so lucky. If you have your heart set on taking one home, getting here at or before Noon will likely serve you well.
I plan to assess what demand is like before we open the door, and while I'm keeping the per-person limit at 2 Stacked Verticals for the time being, I am reserving the right to knock that back to one per person on the day of the release, if it's looking like we'll run out immediately. (So if you want 2, the safe move is to bring a friend.)
Again, this is the best way I can come up with to make sure everyone gets a chance at some of the older vintages, short of some elaborate lottery system. But maybe we'll save that for next year.
GRATITUDE 2006 Availibility Update 1/19/11:
We've got a couple extra boxes of 2006 Gratitude that we will be offering as part of an "Upgraded 2010 Case". So, if you're planning to pick up a case of 2010 Gratitude, you can upgrade that case to include some 2006 Gratitude, and I've worked a modest discount into it as well, compared to the per-bottle prices. But I will warn you: Some of these 5 year old labels are not exactly "pretty". And the numbering... well, we lost track of that a while back. Neither of these things effect the beer though.
- Upgraded Case: 11 bottles of 2010, 1 bottle of 2006 $225 (Corrected)
- Double (Imperial?) Upgraded Case: 10 bottles of 2010, 2 bottles of 2006 $250 (Corrected)
- Triple (Trippel? Tripel?) Upgraded Case: 9 bottles of 2010, 3 bottles of 2006 $275 (Corrected)
REGULAR TABLE MANNERS APPLY:
Traders are welcome. Ebay resellers will be given a long boring lecture about the glories of GOOD BEER, several dirty looks from the crowd, and sent off to the local swap meet in search of Franklin Mint Commemorative Dishware. Come early, come often, no frontsies, no backsies (I called it!), share with your neighbors, play nice.
So, here's the limits per person:
NOW FOR THE OTHER STUFF: We'll also have...
See you here! Cheers - Scott
AND AFTER THE RELEASE...
There's an informal get together of GOOD BEER Fans happening after the Gratitude Release. And what's more, it's happening at a place with things like chairs, tables, and a menu. (Crazy, I know!) This is a FREE event where you can come and go as you please, and people bring rare and not-so-rare beer to share from their own personal stash. So in effect, bringing something to share with the group is your price of admission. Cool, eh?
Also, since the host location is not charging anyone to drink "outside beer" in their place, it's good manners to buy something to eat while you're there. Or something to drink - that's permitted too of course. And maybe save a few tastes for the staff while you're at it!
It's happening at OTB Bicycle Cafe on the S. Side, and it starts at 4pm. I hope to join you there, if I'm still on my feet.
These gathering happen on a somewhat regular basis, so if you're interested in keeping up, follow @PittCraftBeer on Twitter.
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