East End Brewing Company
PEDAL PALE ALE : REVERSE KEG RIDE 2009 RESULTS!
REVERSE KEG RIDE 2009 RESULTS!
No matter how you slice it, the ride from OTB on the S. Side back to the brewery is up hill. We tried to soften the big long hill through Panther Hollow by taking a roundabout route through Downtown, The Strip District, and Bloomfield instead, but there was really no escaping it. And I apologize to all that rode for bumping up the mileage from 7 to 11 at the last minute (especially to you, Mr. I'm-going-to-RUN-the-Reverse-Keg-Ride!) I'm just glad the kegs were all empty.
Here's an approximate map of the route we took if you'd like to re-create the trip - but maybe without the cranky woman in the black PT Cruiser: http://www.mapmyride.com/route/us/pa/pittsburgh/105125868242351163
So thanks to all that came out, donated, rode, and enjoyed a pint of Snow Melt Winter Ale in our delightful back lot/hop composting area. Thanks also to all of our celebrity keg pullers:
And a HUGE thanks to Mike, Marty, and everyone at OTB that filled our bellies with a hot breakfast (and maybe even a beer) before the big ride. Go see them at http://www.otbbicyclecafe.com/ They're much easier to find, now that E. Carson St. Construction is finally complete.
In all, we had 170 riders and raised roughly $1,100 for our two charities - BikePgh.org and the Pittsburgh Food Bank.
While the turnout was definitely lighter than our Spring Ride, it was a chilly day, and an uphill ride this time, so maybe that scared a few of you away. But if you do the math, you'll see that the donations were quite generous. And more importantly, it was a great test for the charity format and for sure, we'll be doing it this way again for the Pedal Pale Ale release in the Spring. In fact, we might just have a little charity fund raiser on the side... who wants to bid on one of those prestigious Keg Pulling slots?
And be sure to have a look at some of these pictures and videos...especially the video of us approaching the bridge crossing, where the wheel falls off of my trailer!
Thanks again everyone! I'll see you on your bike in the Spring (if not sooner) when we deliver the first kegs of Pedal Pale Ale!
Cheers - Scott
The crisp chill in the air means that the end of Pedal Pale Ale Season is nearly upon us. At the beginning of the summer, 500 local (and some not-so-local) cyclists showed up at the brewery to help deliver the very first Pedal Pale Ale kegs of the season. We had such a blast putting this on, that we've decided to close down Pedal Pale Ale Season in style this year...with another ride of course!
FIRST, A BIT ABOUT THE BEER: In case you've missed it so far this year, our summer seasonal, PEDAL PALE ALE is a crisp, American Pale Ale with a bright hop character, and a lighter body than its big brother (our flagship Big Hop IPA). We change up the recipe a little bit every year to suit our ever changing tastes here, and this year is no different (think Amarillo...Chinook). I believe it just might be THE perfect post bike ride beverage. And since this year's supply is winding down, we need to send it off in style...
THE RIDE: To help spread the word about what it means to operate an environmentally sustainable brewery (more on that here), for the past few years, we've been delivering the the very first PEDAL PALE ALE kegs of the season to a local tap-spot in a very unique way....BY BICYCLE. And now, it's time to return the empty kegs to the brewery.
On Saturday November 21st after a nice hot breakfast at OTB, I'll set off, with a couple hundred of my closest GOOD FRIENDS in tow, promptly at NOON taking the ceremonial empty PEDAL PALE ALE kegs BACK to the brewery to officially mark the end of the season. And this time, I'll be flanked by a few "celebrity keg pullers", but more on that as it evolves...
Like the Spring Keg Ride, this trip will be slow, meandering, and maybe even a little surprising, in spite of already knowing the destination. And of course the big difference is that this time, it's for charity.
THE CAUSE: After the last keg ride, it became clear to me that we need to turn this into an event with a higher purpose. We can still ride for a FRESH LOCAL BEER, but this time we're also riding for charity. We are suggesting a FIVE DOLLAR DONATION per person for this event, and since it's an all-volunteer event, 100% of the proceeds will go to our two charities: Bike Pittsburgh and The Greater Pittsburgh Community Food Bank.
OUT WITH THE OLD, IN WITH THE NEW! In the interest of embracing the new season, (and since we're pulling empties of Pedal Pale Ale this time) everyone who rides along to help return the kegs to the brewey is invited to a special tasting: The official debut of SNOW MELT WINTER ALE right at the source!
HOW CAN YOU PARTICIPATE? If the idea of following a few guys pulling kegs around town on bicycles sounds like the kind of thing that interests you, I have to say that you're our kind of people! To ride along, all you need to do is show up at our starting point, OTB (here's a map to it) some time around 11am (or a little earlier if the hot breakfast interests you) with your bike, get yourself signed in, collect your "beer token" ...and then just follow the bouncing kegs when we head out at noon!
"IS THIS RIDE FOR ME? AM I READY?"
So, to answer the question, if you have a bike, you're ready. If you don't, then get one!
PREVIOUS YEAR STATS:
But this is a new event, and it's likely to be a bit cooler outside, so I have no idea how many people this will draw. Hopefully a WHOLE BUNCH! How many friends have you told about this ride, and how many places have you posted a link to this page???
Seriously, tell everyone you know about this. The more people we have, the more fun it will be, and the more we can help these organizations do what they do best - which is a LOT with a LITTLE!
I'll see you on the ride!
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