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East End Brewing Company
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Beer vs. Cocktails - April 23rd
I have to admit, sometimes I am not drinking a beer. Sometimes, I'll have a cocktail instead. Making these kinds of important decisions can be difficult and complicated, especially when there's also some food involved. But we must face them objectively, with determination and confidence... Still, it's nice to get a little support once in a while. And we're here to help with that. As part of Pittsburgh Craft Beer Week, we're partnering with our long-time Vegetarian Beer Dinner co-conspirator, Kevin Sousa and his Salt of the Earth restaurant to put together a multi-course double-drink pairing dinner, to bring a little science to bear on this subject. East End Brewing will of course be conjuring up the beer selections for the evening, and on the cocktail side, we're going up against those young Strip District upstarts at Wigle Whisky Distillery. Cocktails will be crafted by the masterful hands of one of Salt's resident mixologists, Summer Voelker, and Jessica Keyser from Union Pig & Chicken. So we brewery folk need to start ramping up our game if we're going to stand a chance.
Here's how this will work: Each course of food will be served with BOTH a carefully selected East End Beer and a specifically crafted Wigle Whiskey Cocktail. At the end of each course, YOU the drinking and dining public will cast your lot as to which beverage paired best with the food presented. At the end of the evening, the votes will be tallied, and we'll determine once and for all (or at least "once and until we do this again") which is a superior choice for dinner: The Beer or The Cocktail.
As an added twist, we'll be putting this on in what will eventually be the great big Growler Room at our new brewery. We haven't done any brewing in the place yet, so I think we can still consider it neutral territory with no home field advantage. That way the results should be all scientific-ish and like totally trustworthy, right?
Here's the particulars:
Monday April 23, 2012
Seating is at 7pm
Address is 6580 Frankstown Ave. (entrance and small parking lot on Julius St.)
Space is limited to 40 diners, by reservation only. $90 including drinks, $65 without. I expect it will sell out.
Tickets available starting Thursday, April 12 at 3pm by calling Salt of the Earth at 412-441-7258.
See you at dinner!
Cheers - Scott
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